Content Design Leader · Founder · Strategist
I build products that move people. I build companies that move markets. 10+ years making billion-user experiences feel human. Now building the future of medical tourism.
I'm a Content Design Manager at Meta with over a decade of experience shaping how billions of people experience the most consequential digital moments of their lives: elections, financial access, racial justice, youth safety.
My work lives at the intersection of strategy and execution. I embed deeply with engineering, legal, policy, and research teams to build products that don't just convert. They protect, include, and inspire action.
Outside of Meta, I'm the founder of The Woom, a medical tourism marketplace applying everything I've learned building trust at Meta to the space that needs it most.
Content Design Manager · Meta
5+ years leading content design at one of the world's most complex products. I translate ambiguous regulatory, ethical, and product problems into clear, scalable language systems. My teams ship faster, my products test better, and my frameworks outlast any single cycle.
Founder · The Woom
Building a social proof marketplace for medical tourism where patients find trusted providers abroad through verified reviews, real content, and community intelligence. Real Self meets TikTok. The trust layer global healthcare has been missing.
Meta · Equity · Juneteenth Campaign
50,000 fundraisers launched in under 8 hours, not because of luck, but because the content architecture made trust possible under impossible conditions. I built the framework that balanced racial justice context, platform risk, and donor psychology without once being performative. The terminology system I created outlasted the campaign and became a reference standard across product and brand.
Meta · Civic · 2020 Election
4.5 million registrations don't happen without airtight content logic behind every send. I owned the operational framework for 60+ promotions across 50 states, solving for legal accuracy, fairness, and promotion fatigue simultaneously. Content led design, not the other way around. The tool I built to manage it became the global standard for every major election Meta ran after.
Meta · Equity · Small Business Funding
$26M flowed through a product I named, scoped, and wrote from the ground up. The challenge: reach underinvested business owners without othering them. The solution: apply Targeted Universalism, centering language on outcomes, not identity. It worked. 60% of applicants identified as women. 43% as Black. The approach set a new internal standard for how equitable financial products get built.
Meta · Youth Safety · Age Assurance
While legislators were circling, I was already shipping. I delivered 22+ rapid-response content solutions to emerging youth safety laws and co-designed age assurance systems that moved accuracy 20% in a single half, protecting real teenagers in real time while keeping the product compliant across every jurisdiction we operated in.
Industry Leadership · Cross-Company
Convened and led the first-ever Product Equity Summit, bringing Google, LinkedIn, Pinterest, and Snap to the table to build shared language standards across the industry. Not a panel. Not a conference talk. A working session that moved the needle on how five major tech companies think and talk about equity in product.
Academia · UC Berkeley
Partnered with UC Berkeley to co-design and lead a workshop on inclusive language as part of their Equitable Language Certificate program. The frameworks became formal curriculum, taken by professionals across industries learning to apply equity principles to language and product. This is what it looks like when practitioner knowledge becomes institutional knowledge.
Medical tourism is a $100B+ industry built on blind trust. Patients are flying across borders for rhinoplasties, IVF, and weight loss surgery, choosing providers from outdated directories and word-of-mouth WhatsApp groups. The Woom changes that.
Think Real Self meets TikTok: a social proof marketplace where verified patient journeys, real video reviews, and provider transparency convert curiosity into booked appointments. Nearly two decades across tech, communications, product, and business taught me that trust is the most underbuilt layer in any marketplace. The Woom is where that conviction becomes a company.
Patients browse real video journeys before booking, not stock photos. TikTok-style content builds trust that no directory can replicate.
Providers claim, verify, and manage their reputation. Credentialing and patient reviews in one place.
Built for a borderless patient, connecting US, UK, and global patients to top-tier providers in Turkey, Mexico, Colombia, and beyond.
Forums, Q&A, and patient-to-patient connection, the trust layer that transforms a marketplace into a community.
From prompt architecture to bias mitigation frameworks. My work at Meta put AI literacy at the center of content design practice before it was a job title.
Developing an ebook on structuring prompts to mitigate bias in AI outputs, built from years of inclusive language work at scale across Meta's product surface.
Leading content design for age assurance and AI-adjacent product spaces at Meta, including terminology frameworks that inform how AI-generated content is governed and reviewed.
Building The Woom with AI-native flows: smart onboarding, provider matching logic, and trust signals that evolve through user interaction, not just static ratings.
You really stepped up and seized opportunities this half to show up as a people leader... Your mentorship was critical to her and the team succeeding, and her manager not only appreciated it, but sought you out specifically.
CD Director · MetaDenasia improves not only the work of other Content Designers, but the work of all other product functions through co-design and feedback, and through capacity building via 1:1 mentorship and coaching.
PD Director · MetaThis was a very challenging content project... Denasia delivered excellent work to help us overcome these challenges. We couldn't have achieved our goals without her efforts.
Project Lead · 2020 ElectionShe navigated one of the most intense interpersonal conflicts that I've ever seen in my time at Meta with grace, maturity and executive level thoughtfulness and compassion.
PD Director · MetaWhen you noticed that Pulse results indicated a greater need for recognition, you initiated the addition of kudos to weekly team syncs... This is the kind of IC leadership that we're in dire need of.
Head of Equity · MetaYour team's Juneteenth campaign was incredible. We have received reports of over 14,000 people who have raised over $3MM for the Innocence Project. We cannot thank you enough.
Innocence Project · Partner2022 – Present
Meta
Lead a team of content designers across youth safety, age assurance, and payments. Manage complex regulatory compliance work, deliver 22+ legislative responses, and drive cross-functional alignment across Legal, Policy, Engineering, and Research. 20% increase in accurate age and birthdate collection this half.
2020 – 2022
Meta
Shaped Meta's approach to racial justice, civic engagement, and equitable product language. Led Juneteenth campaign ($12M raised), 2020 election operations (4.5M registered), and small business funding ($26M in loan applications). Built terminology frameworks now used across product and brand.
2019 – 2020
Purple Strategies
Developed global content strategies across paid, earned, shared, and owned channels for enterprise clients, identifying the right content for the right user at the right time.
2018 – 2019
Booz Allen Hamilton
First Content Strategist at the firm. Managed an interdisciplinary writing team and launched the firm's largest editorial initiative, reimagining their digital experience and driving their highest-ever Impact Report conversion rates.
2017 – 2018
Clarabridge
Managed UK copywriting team, defined voice and tone guidelines, and piloted a blog strategy that delivered a 50% traffic increase within 6 months.
Whether you're hiring a senior content leader, looking for a founding team member, or exploring an investment in The Woom. I want to hear from you.